Brazil Unknown

In all parts of the world, the end of the high school is seen as a troubled period, where young people take various exams - practical or theoretical - to enter in a university.  In Brazil, there is a type of exam which allows the young to take a written test and run for a position in a public university. The ENEM (National High School Examination), is a test applied on two Sundays and the great repercussion on the event are the late candidates, that arrives in the schools after start of exam. Every year, thousands of young people earn their 5 minutes of fame and become eternalized in the Brazilian media. Check out the most famous delayed candidatos of 2017: Girl holds the poster: "I'll not become meme" A man dressed up as a Power Ranger came by the joke.. See you in the next year..

Another publicity campaign has generated racial offenses in social networks. The company Santher, decided to disclose a line of black toilet paper, the first of its kind to be sold in Brazil. The campaigner said he thought of an action that would value black as a symbol of elegance and refinement. The actress Marina Ruy Barbosa was called to be the poster girl, wrapped in a paper dress next to a luxury black roll, she was photographed by the photographer Bob Woodward. The problem was the hashtag used to advertise the product on social networks: #BlackisBeautiful. The term demonstrates the implicit racism of the association between the act of using a toilet paper and the black color. It may not have been the intention of the agency, but the public in social networks has already demonstrated against the brand.